About CB Partners
Built by an Operator. Designed for Founders.
Charlie Booth founded Build Force USA, a recruitment business serving the American commercial roofing market — built and operated entirely from the UK.
Working through US market entry first-hand, Charlie recognised how many capable UK recruitment founders face the same questions: which market, which states, how to position, how to win clients and how to deliver at distance.
CB Partners exists to help those founders navigate that journey. This is a specialist, implementation-focused service — not generic coaching, and not a course.
Operating experience
Lessons drawn from building a US recruitment business from the UK.
Commercial strategy
Clear decisions on market, niche, geography and positioning.
Modern technology
AI, automation and infrastructure designed to scale efficiently.
Founder-level advisory
Direct, senior involvement — never delegated or generic.
Portrait to followFounder
Charlie Booth
Founder, CB Partners & Build Force USA
Charlie works directly with each client, bringing practical experience of building a US-facing recruitment business from London to every engagement.
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